Mastering Portfolio Optimization
Unlock the maximum potential for your SKUs with an
AI-powered PPA strategy!
Shift from Periodic to On-demand Portfolio Optimization
How it Works?
Optimize your portfolio on demand with relevant insights for the right price positioning. Simply ask for the analysis and optimize your PPA strategy swiftly. Leave plan monitoring to AI.
Ask the COPILOT directly:
“I want to check PPA”.
Receive recommendations right away and start the PPA strategy optimization.
Proceed to the platform via Copilot and analyze portfolio performance and landscape against market trends.
Return to Copilot recommendations to proceed with the analysis. In the next recommendation step, compare your company’s value growth performance with competitors and market growth rates.
4. OPTIMIZE + PLAN
Build a PPA strategy for new product launches & delists. Share for approval. Train the Copilot for plan monitoring.
Proceed to pack price analysis, and drill down into categories, channels, and package types, to identify whitespace opportunities in portfolio optimization and pricing decisions. Gauge your performance against competitors.
PPA Strategy Done Right: Leveraging AI-Powered Insights
Pack and price architecture analytics are instrumental in:
- Optimizing product offerings,
- Understanding market dynamics,
- Gaining a competitive advantage,
- Ensuring the success of new product launches.
Access AI-powered insights that will enable you to make strategic decisions that lead to increased revenue and profitability.
Discover the products that bring this vision to life:
Get in Touch to Request More Information, and We'll Get Back to You!
Innovate with us
Automate and simplify your business operations with easy and secure solutions
Need more information? Take a look at our latest webinars, blog posts and insights listed below.
Explore effective AI-powered PPA management strategies to resolve FMCG SKU rationalization challenges.
Learn how effective inter-departmental cohesion across teams leads to impactful promotional campaigns and drives business growth.
Are you tired of losing revenue from negative mix effects? Are the majority of items in your portfolio drainers instead of profit drivers or accelerators? In this article, we’ll show you how to take a more strategic and proactive approach to plan your mix and accompany it with the right pricing strategy.