Maximize ROI for every promo mechanic and optimize your promo strategy including market share improvement and profit optimization, in real-time
Promotions have become harder to manage with Omnichannel acceleration
With the increasing number of SKUs in dynamic online and offline channels, more and more efforts is required to find the right balance between incremental sales and profitability pressure.
REVENUE.AI PLATFORM'S PROFITABLE MIX MODULE
Cross-chain analytics with benchmarking based on top-performing categories/retailers and an overview of the Market Landscape and Market Composition.
Build your game plan against the competition via promotions both offline and online by retailer and by brand.
Promo Calendar Optimization with AI
Optimize your promotions via a holistic, promo calendar performance measurement with a pre-calculated, optimized discount level for all granularities. Get recommendation for forecasted promo calendar for the future with inputs from P&L to find the right ROI balance between promo investments market share increase.
MEET RAI CHARLES
Augmented Analytics on-demand capabilities
Putting Big Data to effective use is difficult for many organizations. RAI (our AI-driven Digital Assistant) provides reports and analysis in plain human language along with clear charts that all stakeholders can understand. Interacting with RAI is as simple as asking a question or clicking on relevant follow-up questions.
Interacting with RAI is as simple as asking a question to your colleague or expert
What is the ROI of the promotional activities of my top / lowest SKUs?
How to increase ROI for the lowest SKUs?
By retailer, are some brands clashing being promoted at the same time?
Plan the promo calendar for brand A
RAI's intelligent alerts keep you posted on new opportunities/risks based on real-time data
Alert! The product ABC Chocolate Standard 400gr x 1 by Brand B has appeared with new activities in its promo activity, increasing its volume uplift by 6% and increasing its ROI by 7%.
Alert! Check the promo optimization recommendation for X Retailer for brand A on which you are losing market share.